The ad was about a man considering what to do with his wife: to keep her, to trade her for her younger sister or to give her back to daddy. It became a trendy topic on twitter when it appeared, with opinions against and for the commercial. Some bloggers have titled the ad as "Simply sexist", using the famous Skoda's slogan "simply clever".
I think it is just an innocent joke an although it isn't, perhaps, very appropriate, it is funny. It shouldn't have become a trendy topic for sexism: Remember that the company have also made the same version but with the girl choosing, just to avoid this debate!
You can look for the new in The Huffington post, what do you think about this commercial?
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